Chipotle, Oh Chipotle!
August 26th, 2007
When I hear burrito connoisseurs dismiss Chipotle simply because they know it’s owned by McDonalds, I’m dismayed. The only thing the two restaurants have in common is consistency.
We eat at a Chipotle at least once a week, and often three or four times. Chipotle burritos are the yard stick against which I measure all other burritos, and it’s simply because of the quality of the ingredients. Chipotle uses organic meats and vegetables raised by farmers who never use antibiotics. The animals are free to roam in healthy environments, and the farmers feed the animals vegetarian diets with no animal by-products.
Chipotle burritos have complex flavors created by a wide range of ingredients. My favorite, for example, is Barbacoa. It’s spicy, shreded beef that is seared and slowly braised for hours in a blend of chipotle adobo, cumin, cloves, garlic and oregano. I usually order Barbacoa as a bowl with black beans, rice, hot AND mild salsa, sour cream and cheese. I also like the Barbacoa tacos.
When I first got married, we were on a budget and the Chipotle logo intimidated us. We thought it was an expensive restaurant. It wasn’t until we witnessed Ozzy’s Chipotle obsession on The Osbournes
Chipotle provided our first experience with what I call upscale fast food. Noodles and Company has the same kind of feel. I’d like to see more upscale fast food places that offer quality food and a great atmosphere at a great value. If anyone has any recommendations, I’d love for you to share them by leaving a comment.
According to the 2006 Annual Report, McDonalds no longer owns any interest in Chipotle. You can tell those burrito connoisseurs to come back and enjoy the vision of “Food With Integrity.” Yes, McDonalds was the majority shareholder after 1998, but when the company went public in January of 2006, McDonalds began selling their shares. As of October 2006, McDonalds had completely sold off their shares. Chipotle continues to prove that food served fast does not have to be “fast-food.”
Comment by Discopants — August 30, 2007 @ 11:08 pm
Looks great - Mexican food over here in Singapore isn’t a great affair, unfortunately.
Comment by James — August 31, 2007 @ 1:39 am
I LOVE Chipotle. I live in upstate NY so we don’t have them here, but whenever I travel (which is often) I always track one down if they are where I am going. Are they totally pure Mexican food, I don’t know, but is there really such a think a “real” any food anymore? I can’t stand how people rip on chains just for being chains rather than the merits of their products. I know a lot of people hate Starbucks for the same reason. Frankly they have better coffee than most local places because they actually have the equipment to not burn their beans.
Comment by Dan — August 31, 2007 @ 8:30 pm
I’m all about Chipotle, eating there at least twice a week as well. Their burritos are absolutely delicious, but after seeing how utterly terrible they are nutritionally, I had to switch. Going from a Fajita Burrito to a Fajita Bowl (same dish, sans tortilla), brought my old reliable meal down from ~1100 calories to ~740 calories.
Other than that, PERFECT.
Comment by Mikey Cooper — September 4, 2007 @ 5:35 pm
I like Chipotle, Uno Mas and also Baja Fresh although they are all different from each other. I was originally disappointed with Chipotle when I tried what my daughter liked, but then I discovered the Fajita burrito with hot sauce. Yum.
Comment by Chris (Amateur Traveler podcast) — September 5, 2007 @ 3:38 pm
Chipotle’s OK, but if you live in Dallas (or Houston or Austin or College Station) you absolutely MUST try Freebird’s. The Dallas locations are on Greenville Avenue, and there’s another one over on Beltline in Addisson.
In my college days at A&M my (solid food) diet was composed probably 80-90% of Freebird’s burritos.
I’m especially a fan of the spinach tortilla (so I can pretend I’m being healthy) but the cayenne is great, too.
Comment by Bo Nash — April 8, 2008 @ 3:09 pm
I just had this.. for dinner.
It’s one of my favorite places to eat!
Comment by Daynah — August 5, 2008 @ 8:43 pm
I am eating it right now. After seeing it on the Osbournes, we tried it and loooooove it.
Comment by stephanie — April 10, 2009 @ 11:44 pm
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Pingback by Carnivore TV Burgers Burritos and BBQ also sometimes Pizza and | Indoor Grills — June 12, 2009 @ 11:18 am
No wonder us americans are fat !
GOO USA !!!!!!!!!
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